When an AI summary appeared, traditional-result clicks occurred far less often in Pew's sample.
AI VISIBILITY + ANSWER ENGINE OPTIMIZATION
Your website can still rank—and still lose the customer.
AI answers now stand between the search and the click. For $475, Lithium writes and distributes a professional press release, reviews your WordPress website, and delivers a prioritized plan to make the business easier for search and AI systems to find, understand, verify, and cite. An active WordPress website is required.
PRESS RELEASE INCLUDEDDISTRIBUTION INCLUDEDAEO + SEO ROADMAP
NEW CLIENT INTAKE IS OPENA premium launch asset plus a direct plan to stop losing visibility.
The work is led directly by Brent Nicholson. The client receives completed press release work, research-backed findings, and a specific action plan rather than a generic software score.
AI SEARCH VISIBILITY◆SEO◆AUTHORITY CONTENT◆PRESS RELEASE DISTRIBUTION◆EXPERT-LED EXECUTION◆AI SEARCH VISIBILITY◆SEO◆AUTHORITY CONTENT◆PRESS RELEASE DISTRIBUTION◆EXPERT-LED EXECUTION
THE SEARCH TRAFFIC SHIFT
The customer is getting the answer before your website gets the visit.
AI-generated summaries now sit between the search and the click. Even a page that ranks can lose traffic when the answer appears directly on the results page.
A poorly explained, thin, blocked, or weakly supported website faces a second problem: it may not be selected as a source at all. The new objective is not only to rank. It is to become findable, understandable, trustworthy, and citation-ready.
AI VISIBILITYANSWER ENGINE OPTIMIZATION (AEO)SEO
Different labels. One practical mission: help search and AI systems confidently understand what the business does and when it should appear.
OBSERVED CLICK-THROUGHAI answers are absorbing the click.
No AI summary15%
AI summary present8%
8 vs. 15In Pew Research Center's March 2025 browsing sample, users clicked a traditional search result in 8% of visits with an AI summary, compared with 15% without one.
One 2026 Ahrefs analysis found this association for the top organic result when AI Overviews appeared.
Google says AEO and GEO are common labels, but clear technical structure, useful original content, and foundational SEO remain the real work.
THE BUSINESS RISK
See the $475 package If your company is not part of the answer, a competitor may be.
Lithium's $475 package creates an immediate authority asset and shows what must change next on the WordPress website.
Sources: Pew Research Center, Ahrefs, and Google Search Central. Study findings describe observed data and do not guarantee results for any website.
SELECTIVE BY DESIGN
This is not a mass-market agency service.
Lithium is deliberately kept small so the strategy stays close to the work. There are no sales layers, account teams, or assembly-line campaigns.
New engagements are reviewed for fit. The strongest opportunities usually have four things in common.
01An established business with a real service, product, or body of expertise worth making more visible.
02A meaningful question the company should be a strong answer for when buyers search or ask AI.
03Room to improve the website, content, public proof, or consistency of the information already online.
04A willingness to act when a useful opportunity is identified.
If that sounds like your business, the first step is a private fit review.
WHY TRAFFIC IS LEAKING
Search is becoming an answer, not a list of links.
A business can have a website, rank for valuable terms, and still disappear when an AI system summarizes the market. If the company is vague, important expertise is buried, or credible sources say very little about it, the answer engine has less reason to select it.
Lithium identifies where visibility is leaking and strengthens the information that search engines, AI summaries, and answer engines can discover and verify.
THE FACT:AEO and GEO are useful industry labels, not secret ranking systems. Google says foundational SEO, useful original content, clear structure, and crawlability still power visibility in AI search.
01
Findable
Search systems must be able to crawl, index, and locate the right information.
02
Clear
The website must plainly explain what the business does, who it serves, and why it is relevant.
03
Supported
Independent pages, press, profiles, and useful content help verify the business beyond its own claims.
WHAT LITHIUM DOES
The strategy is simple.
The execution is not.
01
Diagnose the questions
Identify what prospective customers ask, what answers appear, which competitors are visible, and which sources are being used.
02
Fix the message
Clarify services, expertise, locations, proof, and the language buyers use so the business is easier to understand.
03
Build the proof
Create useful website content, authority articles, press releases, profiles, and other evidence that supports the business.
04
Retest and improve
Repeat the important questions, review changes in sources and mentions, and decide what should be strengthened next.
FIXED-PRICE BUSINESS LAUNCH PACKAGE
Lithium AI Visibility
Launch Package
The package starts with something real: a professionally written press release and online distribution. Lithium then reviews the website and public business information and delivers a prioritized plan for improving how search and AI systems can understand the company.
FIXED PRICE / ONE TIME$475
Press release, distribution, AI visibility review, improvement roadmap, and strategy call.
What the client receives
01Professional press release writing built around a legitimate company story, service, launch, milestone, expertise, or announcement
02Online press release distribution through Lithium’s standard digital publishing and distribution process
03AI Visibility Review covering website clarity, business information, crawler access, indexing readiness, authority signals, and content gaps
04AI Visibility Improvement Roadmap showing what should be corrected, added, expanded, or technically considered
05Keyword, question, and topic plan for website pages, FAQs, articles, press, social content, and videos
06Prioritized 30-day action plan organized into immediate, next, and later steps
07Strategy review call directly with Brent Nicholson to explain the work and discuss next steps
This is a completed launch package, not just a report.
The client receives a finished press release campaign, a clear review of the company’s current online visibility, and a practical roadmap that can be used internally or implemented by Lithium.
Implementation is optional
Website coding, crawler configuration, schema installation, new page creation, technical repairs, and ongoing optimization are quoted separately after the strategy call. There is no obligation to continue.
BNBRENT NICHOLSON
LOS ANGELES / NATIONWIDE
LOS ANGELES / NATIONWIDE
WHY THIS FEELS DIFFERENT
The value is not another tool. It is access to judgment most businesses do not yet have.
Lithium is led by Brent Nicholson, a Los Angeles marketing strategist whose work spans SEO, digital publishing, press release campaigns, reputation management, film and media marketing, content, and business development.
The advantage is knowing which problem matters, which tactic is noise, and what should happen next. The practice is deliberately kept small so the strategy never disappears into an account-management layer. Clients work directly with the person who diagnoses the problem, develops the strategy, and oversees the work.
EXPERTISE ALSO MEANS KNOWING WHAT NOT TO SELL
No magic files.
No fake guarantees.
No content landfill.
NOGuaranteed placement in ChatGPT, Google, or any independent platform
NOHundreds of thin AI-written pages created only to chase keywords
NOA dashboard presented as a substitute for strategy and execution
YESA clear diagnosis, direct recommendations, and completed assets
STRAIGHT ANSWERS
Questions business owners actually ask.
What is AI search?
Read the full plain-English guide to how AI search works →
AI search is the growing group of search and answer experiences that let people ask a full question and receive a summarized response, often with links or cited sources.
Is this different from SEO?
It builds on SEO rather than replacing it. Crawlability, indexing, useful content, internal links, accurate business information, and clear page structure still matter. AI visibility adds question research, source analysis, entity clarity, and broader authority signals.
Can Lithium guarantee that my company will be mentioned?
No. Search engines and AI platforms control their own results. Lithium improves the information and evidence available to them, then measures what changes.
Why is a press release included?
A legitimate press release can document real company news, expertise, launches, or milestones outside the business’s own website. It is one authority asset, not a shortcut or guarantee.
Does the $475 package require WordPress?
Yes. The package is available only to businesses with an active WordPress website because the visibility review and roadmap are built around WordPress structure, settings, plugins, crawl controls, and implementation options.
Do I need to understand GEO or AEO?
No. Those are industry terms. The practical goal is simple: make the business easier to find, understand, and verify when customers ask relevant questions.
What happens after the $475 Launch Package?
Lithium reviews the completed press release campaign, AI Visibility Review, topic plan, and prioritized 30-day roadmap with the client. If the client wants Lithium to install the technical and content changes, that becomes a separately quoted implementation phase discussed by phone. There is no obligation to continue.
PRIVATE INTAKE / CURRENTLY OPEN
The right business will understand why this matters.
Send the website and the question your company should own. Lithium will review the opportunity directly and respond when there is a strong fit.